I would love to have a frank and open conversation about monetizing Black Sci-fi, fantasy, comic books & gaphic novels.  Not a listing of negatives.  But instead a listing of practices that work.  Regardless of scale.  When  our "primary market" spends more money & time on our goods & services we will reach our potential.

 

I offer this: Over a few decades I have sold thousands of Black Age indie products along with hundreds of mainstream Black Age product & no one has ever asked for his or her money back.  My conclusion: The product is good enuff and variety sells more than a limited amount.

 

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I just checked out your websites and it looks to me like you're already doing an amazing job monetizing.  You're at conventions, selling online, and you have a variety of products. 

 

The only other suggestions I could make to you or anyone else would be to try online ads like facebook or myspace if you haven't already.  Create a facebook fan page if you don't have one.  Create comic book trailers and post them on youtube.  Maybe try advertising on other black websites that are book or sci fi entertainment oriented. 

 

You could also go digital with your books.  I see a lot of authors on this site have done that.  I'm sure there are ways to go digital now and still protect your intellectual property from pirates.  It will allow you to sell instantly online without your buyer having to wait for the book to arrive in the mail. 

 

Last, since you have an established character base, you could try getting an animation done, like marvel and DC do.  Direct to DVD. Than you can sell that along with your other products.  I don't know how expensive that would be but it seems that there is a lot of talent on this site, maybe you could hire someone or collaborate.

 

That's just me brainstorming!  I haven't tried any of these things other than the facebook fan page for a site unrelated to comic book/sci fi.

Thanks for showing up.. all is well!  Your ideas are all worth doing.  The point is to sell products. Lots of them.  did you know that in the '90s Larry Stroman sold a million Black Age books in a month? He is Black!
Wow in a month? I did not know that.  That is something to aspire to for sure.  I understand and agree about selling products.  I studied business before I studied anything else and I love entrepreneurship.

Greetingz yall. My name is Cris and I working episodes for this story that i released online and it's not bad but would like to learn on better ways of reaching more of the public. I would love to learn more about monetizing.

Hi Tortel, I've spent the last 25 years working in or about the Intellectual Property arena in education, government, and industry.  Here is the deal. Monetizing IP requires a few things....  1) quality product, 2) a creative vision beyond the ordinary, and 3) the rare convergence of technologies and demand by consumers, and 4) a great formal business plan to bring the previous three together.  Here is why....

I believe you have 1 and 2, and 3 is just now coming to the forefront and 4 has to begin before #3 hits it peak.  This analysis works in most production/manufacturing industries and media falls within this scenario.  I've observed this from the time of the first Star Wars movie, to the Time Warner/AOL merger, the beginnings of ESPN, to the first successful mass produced pc game (Riven then Myst), to the intro of The Matrix, to the intro of Harry Potter/Lord of the Rings the same year, then Spiderman the year after and several years later Avatar.  All of these had common elements that allowed consumers to be immersed into their respective worlds.

With Time Warner the synergies were there for a merger of computer/advertising and big Madison Avenue media of Television and Print but it was forced and eventually failed miserably. More hype than hope.  Riven and eventually Myst was built off of the work of followers of the Lord of the Rings legacy of convention goers, etc. ready for a new experience to be warriors and wanderers in a virtual world that didn't exist before with sensational graphics created by a Macintosh machine that ran on PCs. The roots of ESPN came out of the leveraging of Netscape's Intranet Suite of back office/server based communication products.  There were ASPs (application service providers) that enabled Everyone.net to provide social networking capabilities in the mid to late 1990's that included email, chat, posts, etc. with a single username/login that we take for granted today.  This allowed ESPN to amass a network of consultants/technicians to feed them programming 24/7 and made them the success they are today.... America's most profitable company.  They produce over 40% of Disney's profits from such a little division... yes, they are owned by Disney and all of it is media....

The Matrix was the bomb out of the box and no other explanation is needed for its success other than it would not have been the same without Morpheus (Laurence Fisburne) and the other brothers  and the Oracle in the mix.  We represented!  Harry Potter, Lord of the Rings, and even Spider man benefited from the maturity of ILM (Industrial Light & Magic) lifting the veil of what is possible with CGI to new heights and other outfits added to the genre combined with great writing and storytelling saga for the imagination.  Then Avatar had its Matrix moment with something so new that everyone had to go see what was all the fuss about.  With this said, here is the key... We have to watch for the subtle movement of what is next and yet to come, not in the creative mastery of the material, but how it is delivered in its anticipation, its introduction, and follow-up of a specified plan of action.  The tools of the giants are the same tools for we can use also.  We just have to be creative with them.

My long term experience are in media, computing, arts, entertainment, and technical communications across several disciplines including intellectual property (copyrights & trademarks).    For the last 5 years I have implemented a new media business model that I developed from 1999 to 2003.  It is still a generation or two ahead of the curve and I'm working on its successor now to still be ahead of the next generation of media communications and distribution.  We see it now with the introduction of Apple with iTunes in mid 2000 whereas a non music entity has moved into an industry that it has no experience and leveraged their assets to move media closer to consumers.  Amazon has done that with publishing in CreateSpace back in 2009  and also with their movie production programs on the web....  If you don't control the product you don't control your future.

The answer is this.  Media is so fluid that in addition to creating it you have to collaborate with other like minded folks who have skills to compliment your own to build an infrastructure to distribute, advertise, and actively respond to consumers.  The experience becomes interactive and if we cannot keep up we lose on opportunity.  It has only been since 2007 where the proliferation of  tools and website have been created for the masses at such a low cost and low maintenance.  I have an ecosystem for CyPhrons that has a significant presence on at least 30+ sites with 4 virtual stores, 5 active blogs, 3 plus major social networking sites, and more.  My main site in 2006 was CyPhrons.com but I shifted that to CyPhrons.blogspot.com in 2010.  Over four years (2009 to 2012) this ecosystem only costs me $20 per month and it looks like 100 people developed everything from beginning to end.

This is the extreme but the power of individuals can look like corporate giants on Zazzle, CafePress, Facebook, Tumblr.  We have to collaborate and help each other with strategy, etc.  It is the only way.  I managed to do it alone because I am professionally skilled in 8 areas of the arts with the accompanying business and marketing and communications experience.  I am willing to share the knowledge.  Questions?

*takes notes*

This is awesome information!


I'm new here. This was put up two years or so ago. You still around?

I am still around and intensely wondering what the issues are that prevent so many folks from backing there sic-fi and graphic novels collection more indie. More Black.  More you. Support your collective dream instead of the mainstream.

I hear from folks or read posts that I am rushing things or such. I have been into this since 1969.  Slow is not good enough.  Join theBlack Age movement.

ONLI STUDIOS creates and distributes.  Advocates and kicks ass!  We play where the majors roll.

I see it as breaking what I call the "Black on Black Boycott"! This is where Blacks use any reason not to buy products or services from other Blacks, yet will accept those reasons and buy from non-Blacks. If you want better goods and services then spend your money in the Black Age!  We are improving to win this war for minds and markets!


All great points.  ONLI STUDIOS is open to dedicated professionals to grow!
Robert L. Dunbar said:

Hi Tortel, I've spent the last 25 years working in or about the Intellectual Property arena in education, government, and industry.  Here is the deal. Monetizing IP requires a few things....  1) quality product, 2) a creative vision beyond the ordinary, and 3) the rare convergence of technologies and demand by consumers, and 4) a great formal business plan to bring the previous three together.  Here is why....

I believe you have 1 and 2, and 3 is just now coming to the forefront and 4 has to begin before #3 hits it peak.  This analysis works in most production/manufacturing industries and media falls within this scenario.  I've observed this from the time of the first Star Wars movie, to the Time Warner/AOL merger, the beginnings of ESPN, to the first successful mass produced pc game (Riven then Myst), to the intro of The Matrix, to the intro of Harry Potter/Lord of the Rings the same year, then Spiderman the year after and several years later Avatar.  All of these had common elements that allowed consumers to be immersed into their respective worlds.

With Time Warner the synergies were there for a merger of computer/advertising and big Madison Avenue media of Television and Print but it was forced and eventually failed miserably. More hype than hope.  Riven and eventually Myst was built off of the work of followers of the Lord of the Rings legacy of convention goers, etc. ready for a new experience to be warriors and wanderers in a virtual world that didn't exist before with sensational graphics created by a Macintosh machine that ran on PCs. The roots of ESPN came out of the leveraging of Netscape's Intranet Suite of back office/server based communication products.  There were ASPs (application service providers) that enabled Everyone.net to provide social networking capabilities in the mid to late 1990's that included email, chat, posts, etc. with a single username/login that we take for granted today.  This allowed ESPN to amass a network of consultants/technicians to feed them programming 24/7 and made them the success they are today.... America's most profitable company.  They produce over 40% of Disney's profits from such a little division... yes, they are owned by Disney and all of it is media....

The Matrix was the bomb out of the box and no other explanation is needed for its success other than it would not have been the same without Morpheus (Laurence Fisburne) and the other brothers  and the Oracle in the mix.  We represented!  Harry Potter, Lord of the Rings, and even Spider man benefited from the maturity of ILM (Industrial Light & Magic) lifting the veil of what is possible with CGI to new heights and other outfits added to the genre combined with great writing and storytelling saga for the imagination.  Then Avatar had its Matrix moment with something so new that everyone had to go see what was all the fuss about.  With this said, here is the key... We have to watch for the subtle movement of what is next and yet to come, not in the creative mastery of the material, but how it is delivered in its anticipation, its introduction, and follow-up of a specified plan of action.  The tools of the giants are the same tools for we can use also.  We just have to be creative with them.

My long term experience are in media, computing, arts, entertainment, and technical communications across several disciplines including intellectual property (copyrights & trademarks).    For the last 5 years I have implemented a new media business model that I developed from 1999 to 2003.  It is still a generation or two ahead of the curve and I'm working on its successor now to still be ahead of the next generation of media communications and distribution.  We see it now with the introduction of Apple with iTunes in mid 2000 whereas a non music entity has moved into an industry that it has no experience and leveraged their assets to move media closer to consumers.  Amazon has done that with publishing in CreateSpace back in 2009  and also with their movie production programs on the web....  If you don't control the product you don't control your future.

The answer is this.  Media is so fluid that in addition to creating it you have to collaborate with other like minded folks who have skills to compliment your own to build an infrastructure to distribute, advertise, and actively respond to consumers.  The experience becomes interactive and if we cannot keep up we lose on opportunity.  It has only been since 2007 where the proliferation of  tools and website have been created for the masses at such a low cost and low maintenance.  I have an ecosystem for CyPhrons that has a significant presence on at least 30+ sites with 4 virtual stores, 5 active blogs, 3 plus major social networking sites, and more.  My main site in 2006 was CyPhrons.com but I shifted that to CyPhrons.blogspot.com in 2010.  Over four years (2009 to 2012) this ecosystem only costs me $20 per month and it looks like 100 people developed everything from beginning to end.

This is the extreme but the power of individuals can look like corporate giants on Zazzle, CafePress, Facebook, Tumblr.  We have to collaborate and help each other with strategy, etc.  It is the only way.  I managed to do it alone because I am professionally skilled in 8 areas of the arts with the accompanying business and marketing and communications experience.  I am willing to share the knowledge.  Questions?

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