Advice on getting the word out on your new book.

14 Easy Ways Authors Can Promote Their Books

Book marketing doesn't have to cost thousands.



In the book marketing world what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist I keep an eye out for the latest tips and techniques. Here’s a list of ‘easy’ ways authors can promote their books.


TV news. Few mediums reach as many people as TV news. I’ve spent the better portion of my life placing clients on TV news programs and interview shows. It’s extremely effective in letting people know about your book. The easiest way to land a TV interview is to send your book with a personally addressed cover letter/pitch and press release about the book to the news director of the station. Provide your photo and send it in. Do that for every TV station you want to appear on. Start local first then go after the big shows.
Talk radio. Listeners turn to talk radio to be fully informed on topics that are not covered completely in newspapers or on TV and to have an actual conversation with the host and you, the guest. Talk radio show hosts will in most cases ask you to share your website, e-mail address or toll-free phone number or they’ll mention it themselves. Use the same methods discussed to solicit TV News above.

Kickstarter. Need money to promote your book? Many authors have successfully turned to Kickstarter to fund their book marketing.
Goodreads. 50 Million readers find books to read on Goodreads so it makes sense for authors to find out as much as possible about how it can help sell books. One way is to make sure reviewers post their reviews on Goodreads. Also ask readers to add your book to Listopia lists where books are grouped together by genre and subject. Get active on Goodreads. Write reviews of books you’ve read and add books you’d like to read to your ‘Want to Read’ list. Buy an ad on Goodreads. Target your ad by book genre, location, gender or age.

Amazon Author page. Make sure you are utilizing your Amazon Author page. Are all your books listed? Have you added your author photo and bio? What about including your book trailer, blog and tour schedule? Take advantage of all the tools you can that cost nothing!

Amazon KDP Select. This is where you give away your ebook on Amazon for up to five days. When this first started it was amazing how effective it was in getting exposure for authors. While not as effective today, it’s still worth doing.

Book awards. You have to enter to win. It’s well worth your time and money giving you media opportunities as it distinguishes you when you become ‘an award-winning author.’

Book Fairs. Meet fellow authors and readers who love books. It’s where the rubber meets the road in the book business. You’ll find out what readers like and what’s on the mind of authors. You may find out some good info about effective marketing methods. Make it a point to hit a few during your next vacation.

Writer’s Conferences. Where serious authors go to hone their craft, meet fellow authors and listen to experts in the field. Well worth your time to find out how others are progressing in the writing field. Writers are quite nice people so you’re bound to make long term friends who collectively can change your life for the better. When you look back after a few years you’ll remember bits of advice that made all the difference in your success.

Social Media. Become active on Facebook, Twitter, Pinterest and Instagram. Create specific content for each of the mediums using blurbs, your book trailer, memes and book reviews. It’s a major project no doubt, but it’s one of the best low cost ways to reach readers. Plus, Facebook offers advertising directly to fans of authors in your genre or specific authors themselves. Get busy and just do it!

Book trailer. Just as a movie trailer is used to get consumers interested in a movie, a book trailer does the same for a book. If a picture is worth 1000 words then a book trailer must be worth 100,000 words! Get one for your book and post it to social media and include the URL in all pitches.

Read a book. You want people to buy your book then go out and buy and read books about book marketing. You can’t know everything on book promotion so read books to find out what you need to learn.

ProfNet. A reporter, freelance writer or television producer is assigned a story and places a query on ProfNet requesting an expert who could speak to the topic. Queries come from the NY Times, Good Morning America, Women’s World Magazine, NPR etc. Authors are perfect for ProfNet because of their built-in credibility since they wrote about the subject matter covered in their book. The media likes people who have credentials and are authorities and experts.

Book signing event. Often we’ll land a media interview because we have an event such as a book signing. The event gives the media a ‘reason’ to talk about your book right now. Since book stores are solicited by authors and publishers incessantly, try another retail outlet. One client of mine set up a book signing in a bake shop. We got TV and newspaper coverage for that one!
The Bottom Line: Authors, recheck your marketing mix and take advantage of all the ‘easy’ ways to promote your book. Do it today!

https://www.entrepreneur.com/article/283716

Views: 29

Comment

You need to be a member of BlackScienceFictionSociety to add comments!

Join BlackScienceFictionSociety

Badge

Loading…

IMPORTANT ALERTS

ALERT! ALERT! ALERT! 

IF YOU ARE HAVING TROUBLE CHANGING YOUR PROFILE  PICTURE, SWITCH TO EITHER CHROME BROWSWER OR FIREFOX. THERE IS A KNOWN ISSUE WITH INTERNET EXPLORER THAT CAUSES TROUBLE CHANGING PICTURES.


PLEASE DO NOT SIGN IN WITH FACEBOOK IF YOU ALREADY HAVE AN ACCOUNT. YOU WILL CREATE A DUPLICATE THAT WILL NOT HAVE YOUR INFO CONNECTED. THANKS

NO SPAMMING

Please do not greet everyone on the site with large images and/or announcements of your book or business. Yes, you want to tell the world, but learn the fine art of subtlety. We have lost numerous members because of the amount of 'friend' mail they instantly receive. This Hurts Everyone.

Also, DO NOT post the same information multiple times throughout the site. It will be deleted without notice.

 

Spam is unsolicited advertising, whether it is posted as comments on other members' pages or is emailed for marketing purposes.

 

Please be considerate. Post your advertisement in the proper Articles/Forum or Group. There are inexpensive marketing channels that reach every member for just $25 on the Advertising tab. You can post your information on your profile and even update your blog as often as you like.

 

We are not into censorship, so please don't make us ask you to leave. Be kind and unselfish - don't spam.

 

Your Account Will Be Deleted Without Warning For Spam.

 

Blog Posts

Been Debating If I Should Finish This Story

Posted by Jacqueline Loggins on April 23, 2018 at 5:16pm 0 Comments

Effortlessly I pulled the tan stocking above my knee, sliding it across the thickness of my thigh before securing it to the garter. My hand now moved to my large, plump lips, where I dotted a speck of moisturizer before rubbing them together to get a perfect, even distribution. They now taste and smelled of cherry spice. Now for some color, I thought, opening the pallet of endless lip stains to see which would suit my attire for the evening.

This one! I decided as my finger tapped near the burnt orange circle titled Pale Sunbeam. The laser brush slid across airbrushing my top lip, then the lower. Blotting my lips, I smiled in the light-framed mirror, satisfied with my choice of color. The spotlights illuminated my sequin bra top, creating dazzling sparkles of purple and gold.…

Continue

I Was Starving

Posted by Jacqueline Loggins on April 23, 2018 at 4:55pm 0 Comments

No, I wasn't starving for food. I was starving or opportunity, direction, human interaction and friendship, but mostly I was starving for innovation and success. You see, around this time last year I found myself in a rut. I was doing hair, writing stories, making dolls etc etc. It felt like being on a hamster wheel to nowhere. And top on of everything else, our family was in a financial bind. Yes, I our ends didn't meet and we have more month at the end of our money.

One day while trying to complete a doll and at the same time worried if our gas would be cut off, something just told me to stop. I was trying to put out so much, but was taking nothing back in in return. Yes, I had burned out and what's worse our family was broke. So, I suggested to my…

Continue

Feynman Century...

Posted by Reginald L. Goodwin on April 23, 2018 at 8:30am 0 Comments

Image from Science ABC dot com

"The Feynman Technique: How-to Learn Anything New in Four Easy Steps"

Topics: Quantum Computer, Richard Feynman, Nanotechnology, Nobel Prize, Quantum Mechanics…

Continue

Systemic...

Posted by Reginald L. Goodwin on April 20, 2018 at 6:22am 0 Comments

Image source: AZ Quotes

Topics: Civil Rights, Commentary, Existentialism, History, Politics

The tornado that struck Greensboro Sunday…
Continue

Psst!...

Posted by Reginald L. Goodwin on April 19, 2018 at 8:03am 0 Comments

Illustration shows the nanoresonator coating, consisting of thousands of tiny glass beads, deposited on solar cells. The coating enhances both the absorption of sunlight and the amount of current produced by the solar cells.

Credit: K. Dill, D. Ha, G. Holland/NIST

Topics: Alternative Energy, Green Energy, Green Tech, Nanotechnology, NIST, Solar Power…

Continue

A Busy Bill McSciFi

Posted by Bill McCormick on April 18, 2018 at 4:36pm 0 Comments

Whether you base your information on my real name or my Bill McSciFi nom-de-plum, I've been a busy little writer this year. I've got two releases out on Nerdanatix, two more in development, and another release, for a different company, running through the inking phase. Legends Parallel - the series for those of you who think quantum physics isn't violent or sexy enough - continues to earn rave reviews, Svarožič - the story of a woman trapped inside a man and a god trapped inside a human - debuted on Nerdanatix' top 5 most requested releases and continues to impress. You can click her name to read the 8 page character introduction for free.

Pestilent - the dystopian…

Continue

The Digital Brothers Multimedia

The Digital Brothers
Our goal is to provide cost effective technological solutions for home, small and big business. After over 20 years of service working in this field, we decided to utilize our talents to develop and cultivate our own vision to benefit the community.
2D & 3D Animation
Graphic & Web Design
Photo & Video
Multimedia Development
Online & Print Marketing

Contact Us Today To Assist In Your Business Success
Website: www.TheDigitalBrothers.com
Email: info@thedigitalbrothers.com

SKYCITY TALKRADIO

THE UNDERGROUND BY ROXANNE BLAND

Life as alpha of a werewolf pack is anything but predictable. But even Parker Berenson is surprised by the latest twist: he’s fallen in love with a space alien. Problem is, he suspects Melera, his sexy new flame, might be the serial killer terrorizing Seattle. Or maybe she isn’t. After all, just because she’s an interstellar assassin doesn’t mean she’s guilty.

http://blackrosepress.com/

© 2018   Created by Jarvis Sheffield - Admin.   Powered by

Badges  |  Report an Issue  |  Terms of Service