A new social network that uses a points-based system to encourage people to interact with content is closing in on 1 million registered users since it launched earlier this month, according to the company's CEO.

"We've been around for a week. We are already serving significant impressions," said Bill Ottman, the founder and CEO of Minds, in an interview last week. "We're not saying we're an ad network on the scale of Facebook or Google or television: It's the potential of what it might become."

Minds has existed as a blogging platform since 2012, reaching 30,000 users in its private alpha mode. But on June 19, the developers behind it launched a new social network and associated mobile applications for Apple and Android devices. And according to Ottman, it's already wildly popular, with almost 1 million accounts.

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