African-Americans Wield Considerable Consumer Power
African-Americans' buying power is expected to reach $1.1 trillion by 2015
, according to
The State of the African-American Consumer Report, released today, collaboratively by
Nielsen, a leading global provider of insights and analytics into what consumers watch
and buy, and The National Newspaper Publishers Association (NNPA), a federation
of more than 200 Black community newspapers across the U.S. This growing economic
potential presents an opportunity for Fortune 500 companies to examine and further
understand this important, flourishing market segment. Likewise, when consumers are
more aware of their buying power, it can help them make informed decisions about the
companies they choose to support.
"Too often, companies don't realize the inherent differences of our community, are not aware
of the market size impact and have not optimized efforts to develop messages beyond those
that coincide with Black History Month," said Cloves Campbell, chairman, NNPA. "It is
our hope that by collaborating with Nielsen, we'll be able to tell the African-American
consumer story in a manner in which businesses will understand," he said, "and, that this
understanding will propel those in the C-Suite to develop stronger, more inclusive strategies
that optimize their market growth in Black communities, which would be a win-win for all of us."And who will get this profit.....them or us???
This is still the challenge of the Black Age. To break the boycott and secure victory in the war for minds and market shares.How many of us here buy Black on purpose? Sell Black on demand? Praise Black on recognition?
To this end ONLI STUDIOS is bringing its Chicago centric distribution experiment to a conclusion. It has been a success and will be re-organized
to a more official practice over the next six months. We gratefully appreciate the few indie publishers that allowed us to purchase their products wholesale to test in this situation.
We recently re-organized our annual Black Age Convention to a partnership with the DuSable Museum which gives direct support to the Black Age products we sell there and has it as a feature in its annual Arts & Crafts Festival. The DuSable Museum hosts thousands of paying visitors from around the world weekly. We will win the war for minds & market shares!!!www.blackageofcomics.comwww.onlistudios.comwww.dablackage.blogspot.com
"Indie today: Black Age forever!!!!!!"
There is no power in this game like a rack dedicated to the Black Age! When was the last time you were able to spin through a rack of
Black Age greatness and then go look at the works of the so out of styled mainstream? Talk about a let down.We feature racks in NY Harlem at the Hue Man Book Store
Chicago at the DuSable Museum of African American History along with several other locations.