If you saw this poster in the animation section of your video store, would you buy it?
This question comes to mind because I am wondering if the media world is really ready to embrace something different. I had a discussion with someone in the business recently about why things are the way they are, and how things work.
It was said that in the U.S. market, the stores who own the shelf space dictate what gets made. What does that mean? Basically stores can say to distributors, "This is what sells, so we want this!" As a result, distributors must say to publishers, "This is what the stores are asking for, so publish titles like this." This sentiment is finally passed down to creators who are told, "You have to make this, or we won't publish it."
Do you see what happens here? Everything becomes monotonous. The same ol' same ol' every week new releases come out and on every shelf in the store. Does that really reflect what they audiences want or does it only show what they bought because that's all that was available.
Does this, then, equate to barriers keeping audiences from experiencing something different?
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