Indie publishers need transparency and support from online companies that sell their books. Amazon fails such publishers on both counts. Ostensibly, it offers two ways of selling, but only one – the costly Amazon Advantage – does the job. So, in effect, Amazon offers no choice at all, since the successful sales method is financially prohibitive. The cheaper, more confusing marketing option disadvantages small publishers by making them less visible on Amazon and landing them with hidden problems and costs.
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