BLOGS

1. somebody skilled or knowledgeable: somebody with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity
2. highest rank of marksmanship: in shooting, the highest grade of marksmanship
3. highest-ranked shooter: in shooting, somebody who has achieved the grade of expert
Synonyms: skilled, skillful, practiced, proficient, professional, knowledgeable, adept

It started right before the dawn of the 21st Century, the hand-wringing with regards to the "information superhighway" and access to it by minorities, or the fear of lack of access to what was then essentially emerging as a global database. Knowledge is power, advantage; hope.

Expertise, as the definition above suggests, can be acquired from skilled practice; repetition its mother; skill its patriarch. What is now understood as muscle memory, ancients mystified as "no mind." Expertise suggests a teacher-disciple relationship, tutelage and qualification from some combination of observation and tasks performed. It used to be an earned credential that qualified for a specific line of work endeavor.

C Everett Koop, MD was US Surgeon General under the Reagan Administration - known for infuriating gay and conservative activists alike - targeting the former for AIDS, and advising sex education as early as the 3rd grade with instruction on the proper use of condoms to prevent disease - lent his name to a business and a web site: DrKoop.com. It's headquarters I passed often in Austin, Texas on the MOPAC expressway, also known as Loop 1; also derided as "segment 1," since a true loop around the city has been thus far impossible to achieve. It was not a successful venture according to the Texas Tribune (June 2000): In mid-March the financial newsweekly Barrons gave the company just three months to live based on its rapidly dwindling supply of cash, and a report by drkoop.com’s auditors to the Securities and Exchange Commission similarly called its long-term survival into question, noting that it had “sustained losses and negative cash flows from operation since its inception.” Twice before, the auditors had warned about the company’s financial health, but investors paid no attention. This time, however, they did: The dire news slashed the price of drkoop.com’s already depressed shares another 43 percent to $3.56 on March 31. On April 29 the stock was trading at $2.75.

The site now reflects to Health Central, may Dr. Koop rest in peace. Hopefully, their financial situation is not as dire as reported in 2000. However, one of the causes of the dot com bubble bursting was the notion of assumed expertise and viability because of the existence of a web site. Venture capitalists threw money at start ups with abandon and aplomb, knowing how to make money in the old world; arrogantly not perceiving or researching the viability of their gambits in the cyberspace of the then emerging new one. They fed and inflated the bubble.

I say assumed because pre-Google, one had to study for and pass a test administered by most librarians on the Dewey Decimal System. Knowledge was and is precious, as well as the development of basic research and critical thinking skills. With the diminishing importance of Dewey Decimal and the perceived public lack of Boolean logic in search engine queries, we have collectively lost our curiosity; our ability to separate the biblical "wheat from chaff"; to discern facts from loudly declared opinions. We are thus participant in inflating a bubble of dangerous ignorance.

The democratization of information has meant we have access to a global database: true. Teenagers as a demographic however, tend to use it to keep up with one another, bored with any other application; knowledgeable with regards to the opinions of other peers versus laws of nature, mathematics or critical thinking. Pundits have become entertainers, the lines blurred utterly between Comedy Central and so-called Cable News. Networks have sued for the right at the very least, to not run a story unfavorable to a major sponsor; many hired to disseminate information or disinformation in prime time are not educated nor trained in journalism, nor increasingly do actual journalists feel it is their duty to hold power accountable in a democratic republic.

Conspiracy theories used to be passed around on pamphlets by fringe groups whose meeting places you had to seek out and find on your own. Now: you may join a chat room, and become angry about anything fed you via cookies after a few search engine queries. The fringe are not only mainstream; they are AstroTurf movement, wielding power in principalities and higher offices of gerrymandered localities; temporarily shutting down democratic republics.

It is a power reinforced by uniform resource locator, the digital equivalent of preaching to a choir of the already convinced; similar to teens online - tweeting during the State of the Union; playing poker during senate hearings on Syria - our political leaders seem only interested in the echos within their own bubble chambers, reinforcing unyielding opinions. And like some pundits and most developing teenagers, they do not have to be skilled in governance to win higher office. Thomas Gray said "ignorance is bliss"; George Orwell "ignorance is strength." And when this bubble pops, there will be massive casualties.

Related links:

Successful Workplace: Is social BPM the end of focused expertise?
The Atlantic: The End Of Expertise?
Forbes:
The End of the Expert: Why No One in Marketing Knows What They're Doing