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PreCrime...

Posted by Reginald L. Goodwin on December 2, 2016 at 6:00am
Image Source: Link below


Topics: Artificial Intelligence, Commentary, Politics, Science Fiction, Research


In the science fiction short story and 2002 film "Minority Report" (also a short-lived series with Megan Good), by the legendary Philip K. Dick, using psychics (you can get away with that in science fiction) as "PreCogs," they could apprehend citizens guilty of "PreCrime." In other words before you even THINK you're going to commit a crime, you are guilty before proven innocent. I guess civil liberties go out the window in 2054.

One part of this report gave me some pause:

With the advent of photography, a tiny fraction of 19th-century scientists believed they could develop methods of accurately identifying criminals by their facial features. While their hypotheses were eventually discredited, new artificial intelligence technology suggests their claims might’ve been valid after all.

Xiaolin Wu and Xi Zhang from Shanghai Jiao Tong University in China have resurrected this facial recognition tradition and built a neural network that can supposedly pick out criminals by simply looking at their faces.

To accomplish this, the researchers used an array of machine-vision algorithms to examine a series of facial juxtapositions between photos of criminals and non-criminals with the goal of finding out whether a neural network can reliably tell them apart.

As MIT Technology review explains, there are three defining facial features the neural network factored in to make its classifications:

[T]he curvature of upper lip which is on average 23 percent larger for criminals than for noncriminals; the distance between two inner corners of the eyes, which is 6 percent shorter; and the angle between two lines drawn from the tip of the nose to the corners of the mouth, which is 20 percent smaller.

I might have such an upper lip, as may many other ethnicities.

Artificial intelligence like its original biological intelligence model could be taught by condition and repetition: biased prejudice in service of the state.

The Next Web:
This scary artificial intelligence has learned how to pick out criminals by their faces
by Mix

One of two breaks in December, the second around Christmas/Hanukkah/Kwanzaa. See you for this one the 12th.

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Holiday commissions

Posted by Beverly Toole on December 1, 2016 at 1:06pm

Hey guys! My name is Beverly and I am looking for a little holiday help through offering commissions. below is an image showing my rates. If you are looking for a fun stylized piece of art this holiday season, please consider commissioning me :)

Also feel free to look at my other work so you can have an idea of what you will receive here: http://theshatteredworld.com

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Diamonds Are Forever...

Posted by Reginald L. Goodwin on December 1, 2016 at 7:17am
Image Source: Entrepreneur.com, a similar photo is also at the link below.


Topics: Condensed Matter Physics, Nuclear Physics, Nuclear Power


Well, not exactly forever, but at least past our lifetimes.

Scientists from the University of Bristol Cabot Institute are hitting two birds with one stone, thanks to their lab-made diamond that can generate electricity and is made from upcycled radioactive waste.

In nuclear power plants, radioactive uranium is split in a process called nuclear fission. When the atoms are split, heat is generated, and that heat then vaporizes water into steam that turns electricity-generating turbines.

A severe downside of this process is the creation of dangerous radioactive waste, which ultimately deposits in the graphite core that it is housed in. Today, this nuclear contamination is safely stored away until it stops being radioactive…and with a half-life of 5,730 years, that takes quite a while.

The scientists found a way to heat the radioactive graphite to release most of the radioactivity in a gaseous form. The gas is subjected to high temperature and low pressures that turn it into a man-made diamond.

Futurism:
Diamond Batteries Made of Nuclear Waste Can Generate Power For Thousands of Years
Author: Jess Vilvestre, Editor: Patrick Caughill

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K2-3d...

Posted by Reginald L. Goodwin on November 30, 2016 at 7:30am
A collage that summarizes the research
NAOJ

Topics: Astronomy, Astrophysics, Exoplanets, NASA, Space Exploration

Researchers from the National Astronomical Observatory of Japan (NAOJ), the University of Tokyo, and the Astrobiology Center have nailed down an important property of a potentially Earth-like extrasolar planet while it was in transit.

The team used the MuSCAT instrument on the Okayama Astrophysical Observatory’s 188-cm telescope to study the extrasolar planet, called K2-3d, discovered by NASA’s Kepler spacecraft in 2015.

The extrasolar planet is about 150 light-years away, 1.5 times the size of Earth, and closely orbits its host star in about 45 days. K2-3d is particularly important to scientists because there’s a chance it may foster extraterrestrial life. Calculations show that the temperature of the host star and the closeness of the orbit make for a warm Earth-like climate with the possibility of liquid water on the surface.

Astronomy: An Earth-like extrasolar planet could harbor extraterrestrial life
Nicole Kiefert

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The Priestess Second Saga Returns Monday, November 28th!

Posted by H. Wolfgang Porter on November 25, 2016 at 12:56pm

https://storage.ning.com/topology/rest/1.0/file/get/1239125086?profile=originalThe Priestess Second Saga returns! Little Fish and the Aesir Witch Mjarga come ashore to a land dominated by a great palm tree forest. On the horizon they see the ragtag survivors of the 'Everstorm' approaching. There is good reason to rejoice, but Little Fish is concerned. How will the people of Aesirfjord react to near centuries younger Mjarga? Most worrisome is whether or not he managed to reach the place in the vision of where the army threatening the Priestess when his father the Valley Knight moves against them?

Unknown to the new arrivals, others arrived in the nation of Palm long before they have. Will those survivors of the Everstorm turn out to be friend or foe? Will they find the Valley Knight in time to help him save the Priestess? All these questions and much more will be answered Monday, November 28th in 'The Priestess Second Saga: Stones, Love and Betrayal!'                        

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Truth, Post-Truth...

Posted by Reginald L. Goodwin on November 25, 2016 at 10:41am
Image Source: Capital Hill Blue


Topics: Commentary, Politics, Research, Science, SETI


In our national mythology, we attribute all-wisdom, all-knowledge and all-prescience to the Founding Fathers. However, certain things they could not have predicted: an electorate made up of the plurality of voluntarily registered voters and not just property owners, the freedom of slaves and their rights as citizens, including the vote; women having the right to vote, an African American president, the removal of what used to be referred to as "bungholery" at least in spirit from the Uniform Code of Military Justice as well as public life; a credible female candidate of a national party and the Internet. Obviously crafting the First Amendment, they envisioned a free press and a public education system that would at least inform the citizenry. They had no concept of corporate conglomerates (or corporations), Nielsen Ratings, talk radio, created realities; the triangulation of church, state and echo chamber; social media or click-bait.

Post-Truth: ADJECTIVE



Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief:

‘in this era of post-truth politics, it's easy to cherry-pick data and come to whatever conclusion you desire’

‘some commentators have observed that we are living in a post-truth age’



 NPR All Tech Considered:
We Tracked Down A Fake-News Creator In The Suburbs. Here's What We Learned

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Quantum Brain...

Posted by Reginald L. Goodwin on November 24, 2016 at 8:30am
davidope for Quanta Magazine


Topics: Biology, Neuroscience, Quantum Computer, Quantum Mechanics


Note: With the exception of the historical links below, I don't have anything related to physics and Thanksgiving. Enjoy the food and links. Travel safe.

The mere mention of “quantum consciousness” makes most physicists cringe, as the phrase seems to evoke the vague, insipid musings of a New Age guru. But if a new hypothesis proves to be correct, quantum effects might indeed play some role in human cognition. Matthew Fisher, a physicist at the University of California, Santa Barbara, raised eyebrows late last year when he published a paper in Annals of Physics proposing that the nuclear spins of phosphorus atoms could serve as rudimentary “qubits” in the brain — which would essentially enable the brain to function like a quantum computer.

As recently as 10 years ago, Fisher’s hypothesis would have been dismissed by many as nonsense. Physicists have been burned by this sort of thing before, most notably in 1989, when Roger Penrose proposed that mysterious protein structures called “microtubules” played a role in human consciousness by exploiting quantum effects. Few researchers believe such a hypothesis plausible. Patricia Churchland, a neurophilosopher at the University of California, San Diego, memorably opined that one might as well invoke “pixie dust in the synapses” to explain human cognition.

Quanta Magazine: A New Spin on the Quantum Brain, Jennifer Ouellette

 Completely unrelated to anything but the day:

Manataka American Indian Council on Thanksgiving
What Really Happened at the First Thanksgiving? The Wampanoag Side of the Tale
Gale Tourey Toensing

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Gravity on a Chip...

Posted by Reginald L. Goodwin on November 23, 2016 at 7:00am
Diagram showing how a BEC (red dot) is created at the top of the chip. It then falls and is split into two BECs that take separate paths to the bottom of the chip. (Courtesy: S Abend/Phys. Rev. Lett.)

Topics: Bose-Einstein Condensate, Gravity, Nanotechnology, Quantum Mechanics, Semiconductor Technology

A new sensor that measures the local acceleration due to gravity using a Bose–Einstein condensate (BEC) of ultracold atoms has been made by physicists in Germany, the US and Canada. While the prototype device is not as accurate as commercial gravimeters, its makers say it could be made much smaller and much more accurate than existing devices.

Atoms can be used to measure the acceleration due to gravity by cooling a gas of them to near absolute zero and then dropping them along two different paths in an interferometer. The quantum interference that occurs when the paths converge at a detector provides a very good measure of gravity, with commercial atom interferometers able to measure the acceleration to within one part in 108. Such measurements are invaluable for geological exploration because the presence of certain minerals can be spotted by seeking tiny variations in gravity at the Earth's surface.

While these ultracold atom gravimeters are on a par with conventional absolute gravimeters based on macroscopic falling masses, their accuracy could be improved a lot by using a BEC. In a conventional atomic gravimeter, the ultracold atoms form a diffuse gas roughly a millimetre in size and a major cause of uncertainty is that the laser pulses used to control the atoms are not spatially uniform on that length scale. A BEC – formed by cooling a gas of atoms with integer spin until they condense into a single quantum state – reduces this uncertainty because it squeezes the atoms into a region that is about 100 times smaller.

Physics World: Gravity measured using a Bose–Einstein condensate on a chip
Hamish Johnston

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Sino Science...

Posted by Reginald L. Goodwin on November 22, 2016 at 7:26am
Phosphorene is a graphene-like material that is a hot research topic, according to a new study. (Courtesy: Robert Brook/Science Photo Library)


Topics: Dark Matter, Materials Science, Neutrinos, Research


China is performing "outstanding" research in a number of emerging scientific topics, putting the country's output on a par with the UK but still behind the US. That is the conclusion of a new study by the Chinese Academy of Sciences (CAS) and the scientific data company Clarivate Analytics. The Research Fronts 2016 annual report identifies 100 "hot" and 80 "emerging" research areas based on citation analysis of papers published in 2015.

The research areas – divided in various fields of science – reflect global interest in specific topics that have resulted in "core" journal articles. These articles are defined by an algorithm that takes into account, among other things, the time of publication and how frequently an article is cited by other papers in the same area. In physics, for instance, the hottest research pursuits last year included the detection of dark matter and experiments that measure neutrino oscillations. Research into properties and applications of black phosphorus – a 2D material also called phosphorene because of its similarity to graphene – was also identified. The study of topological materials called Weyl semimetals was also named as a hot topic in physics.

Six countries – China, France, Germany, Japan, UK and US – made the greatest contributions in the 180 research areas, according to the report. The US retained its leadership, with its researchers publishing core papers in 152 of the 180 areas, ranging from the hunt for dark matter to the health impact of electronic cigarettes. The UK, meanwhile, contributed core papers in 90 research topics, covering more areas than China's 68. However, China had top-cited papers among the core papers in 30 research areas, which is more than twice that of the UK. "China has a significant gap with the US, and fierce competition with the UK," the report says, adding it was likely that China would soon overtake the UK.

Physics World: China forges ahead in global research
Binglin Chen is a science writer based in Beijing

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Exascale Computing...

Posted by Reginald L. Goodwin on November 21, 2016 at 7:32am
It takes increasingly powerful computing resources to perform more and more complex simulations of nuclear reactor fuel assemblies. This image shows the coolant-flow pressure distribution in a 217-pin wire-wrapped subassembly. (Image by Paul Fischer)


Topics: Computer Engineering, Computer Science, Research


The U.S. Department of Energy’s (DOE's) Exascale Computing Project (ECP) today announced that it has selected four co-design centers as part of a 4-year $48 million funding award. The first year is funded at $12 million, and is to be allocated evenly among the four award recipients.

The ECP is responsible for the planning, execution and delivery of technologies necessary for a capable exascale ecosystem to support the nation’s exascale imperative, including software, applications, hardware and early testbed platforms.

Exascale refers to computing systems at least 50 times faster than the nation’s most powerful supercomputers in use today.

According to Doug Kothe, ECP Director of Application Development: “Co-design lies at the heart of the Exascale Computing Project. ECP co-design, an intimate interchange of the best that hardware technologies, software technologies and applications have to offer each other, will be a catalyst for delivery of exascale-enabling science and engineering solutions for the U.S.”

Argonne National Laboratory:
Exascale Computing Project announces $48 million to establish four exascale co-design centers
Brian Grabowski

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Mirror, Mirror...

Posted by Reginald L. Goodwin on November 18, 2016 at 10:20am
Leonard Nimoy (R.I.P.) as mirror universe Spock, "Mirror, Mirror," Star Trek, S2, E4


Topics: Holograms, Optical Physics, Quantum Mechanics, Star Trek


When you look in the mirror, the image you see looks a lot like you—not exactly the same, because when you raise your right hand, your mirror-self raises its left. What’s more, the mirror image is merely an assemblage of reflected light, without a physical body behind it. Despite these differences, you can see an important connection between you and your reflection.

This type of mirror relation is a familiar and powerful form of symmetry. We can say that a Valentine heart is symmetrical because the left side is a reflection of the right. But the symmetry of your mirror image is different and deeper. A heart is symmetrical because the left and right side happen to have a similar shape. The symmetry between you and your reflection is due to the laws of physics. The nature of light requires your reflection to be symmetrical to you. It is an example of a powerful and subtle type of symmetry known as duality.

The duality between particles and waves is a central part of quantum theory. Light is clearly a wave: It has a wavelength that determines its color, and light waves can interact with each other to produce things like lasers. Light is also clearly a particle: It interacts with atoms as discrete photons; a single photon can be deflected like a billiard ball. Particle-wave duality means that quantum objects like light have a symmetry between their particle and wave aspects. They are particles with wave properties and waves with particle properties. They are both, and they are neither. The power of quantum theory is that you don’t need to distinguish between particles and waves. They are simply quantum objects with a duality between their particle and wave natures.

Does that mean that the universe is a hologram? Not quite. It means there is a duality...

Nautilus: What It Means to Live in a Holographic Cosmos
Brian Koberlein is an astrophysicist and physics professor at Rochester Institute of Technology.

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Who Wants 2B #SUPER?

Posted by CAP BLACK RLSH on November 17, 2016 at 7:00pm

I just posted this question on some of my social media and it’s one asked daily.

Growing up under ” Jim Crow-lite ” while desegregation was brand spanking new, my ambitious spirit met an ( integrated, by the way ) chorus of limitation imposers whom I resisted.

Imagine being a Black book worm who secretly wanted to be, of all things, a superhero??? My folks were teachers and education was one of the few professions intelligent Black people could choose where their intellect wasn’t demonized.

Fast forward to the 21st Century and everyone, regardless of background, has more opportunity to find their ” super ( unique potential and help others ) ” and unite with like mindedness than at any time in recorded history.

As economic pressures and racial tension challenge public confidence, now is the perfect time to find your ” super ” and inspire fellow dreamers to do the same.

So, that’s the thinking behind today’s post and the Life Fantastic I live. As history awaits writing by super citizens, the question remains:

Who wants 2B #SUPER?

-Nadra Enzi aka Cap Black, RLSH. @nadraenzi on twitter.

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Strange Numbers...

Posted by Reginald L. Goodwin on November 17, 2016 at 6:19am
Xiaolin Zeng for Quanta Magazine
Particle collisions are somehow linked to mathematical “motives."

Topics: Large Hadron Collider, LHC, Particle Physics, Quantum Mechanics, Richard Feynman, Research

An unexpected connection has emerged between the results of physics experiments and an important, seemingly unrelated set of numbers in pure mathematics.

At the Large Hadron Collider in Geneva, physicists shoot protons around a 17-mile track and smash them together at nearly the speed of light. It’s one of the most finely tuned scientific experiments in the world, but when trying to make sense of the quantum debris, physicists begin with a strikingly simple tool called a Feynman diagram that’s not that different from how a child would depict the situation.

Feynman diagrams were devised by Richard Feynman in the 1940s. They feature lines representing elementary particles that converge at a vertex (which represents a collision) and then diverge from there to represent the pieces that emerge from the crash. Those lines either shoot off alone or converge again. The chain of collisions can be as long as a physicist dares to consider.

To that schematic physicists then add numbers, for the mass, momentum and direction of the particles involved. Then they begin a laborious accounting procedure — integrate these, add that, square this. The final result is a single number, called a Feynman probability, which quantifies the chance that the particle collision will play out as sketched.

“In some sense Feynman invented this diagram to encode complicated math as a bookkeeping device,” said Sergei Gukov, a theoretical physicist and mathematician at the California Institute of Technology.



 Quanta Magazine: Strange Numbers Found in Particle Collisions

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Naked SMBH...

Posted by Reginald L. Goodwin on November 16, 2016 at 6:33am
Artist's conception of how the "nearly naked" supermassive black hole originated.
Credit: Bill Saxton, NRAO/AUI/NSF.


Topics: Astronomy, Astrophysics, Black Holes, Cosmology


Astronomers using the super-sharp radio vision of the National Science Foundation's Very Long Baseline Array (VLBA) have found the shredded remains of a galaxy that passed through a larger galaxy, leaving only the smaller galaxy's nearly-naked supermassive black hole to emerge and speed away at more than 2,000 miles per second.

The galaxies are part of a cluster of galaxies more than 2 billion light-years from Earth. The close encounter, millions of years ago, stripped the smaller galaxy of nearly all its stars and gas. What remains is its black hole and a small galactic remnant only about 3,000 light-years across. For comparison, our Milky Way Galaxy is approximately 100,000 light-years across.

The discovery was made as part of a program to detect supermassive black holes, millions or billions of times more massive than the Sun, that are not at the centers of galaxies. Supermassive black holes reside at the centers of most galaxies. Large galaxies are thought to grow by devouring smaller companions. In such cases, the black holes of both are expected to orbit each other, eventually merging.

National Radio Astronomy Observatory:
Close Galactic Encounter Leaves "Nearly Naked" Supermassive Black Hole
Dave Finley, Public Information Officer

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JoeyPinkney.com 5 Minutes, 5 Questions With... Steve Bellinger, author of "The Chronocar"

Posted by Joey Pinkney on November 15, 2016 at 11:00pm

JoeyPinkney.com Exclusive Interview
5 Minutes, 5 Questions With…
Steve Bellinger, author of "The Chronocar: An Urban Adventure in Time"
(Barking Rain Press)

Imagine being born the son of a slave with the mind of a genius. That was Simmie Johnson in the years following the Civil War. After a perilous escape from lynch mobs in Mississippi, he manages to earn a PhD in physics at Tuskegee, and in his research, discovers the secret of time travel. He develops a design for a time machine, called a Chronocar, but the technology required to make it work does not yet exist.

Fast forward one hundred and twenty-five years. A young African American Illinois Tech student in Chicago finds Dr. Johnson’s plans and builds a Chronocar. He goes back to the year 1919 to meet the doctor and his beautiful daughter, Ollie, who live in Chicago’s Black Belt, now known as Bronzeville. But, he has chosen an unfortunate time in the past and becomes involved in the bloodiest race riot in Chicago’s history.

Joey Pinkney: Where did you get the inspiration to write The Chronocar: An Urban Adventure in Time?

Steve Bellinger: I’ve been a fan of science fiction since I was 12 years old. I’ve also loved writing all my life. By the time I was in high school, I dreamed of writing the “great American Science Fiction novel.” On the way, I wrote several short stories, radio dramas and even fan fiction. Once I decided it was time to write a novel, I wanted it to be “real” science fiction and feature not just Black characters but the Black experience...

[ Read more: http://knipj.com/mc7j ]

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Single Atom Magnifier...

Posted by Reginald L. Goodwin on November 15, 2016 at 7:00am
Artist's impression of nanophotonics. Courtesy: NanoPhotonics Cambridge/Bart deNijs.


Topics: Nanotechnology, Optics, Picocavity


Researchers in the UK and Spain have succeeded in confining light to a volume smaller than the size of a single atom for the first time – a feat that seemed completely impossible even just a few years ago. The “picocavity”, which can be thought of as the world’s smallest magnifying glass, could be used to study how light and matter interact at tiny scales and even to observe individual chemical bonds forming and breaking between atoms. The cavity might also be used to make new optomechanical data storage devices in which information can be written and read by light and stored in the form of molecular vibrations.

For a long time, scientists thought that visible light could not be focused to less than half its wavelength – the so-called diffraction limit. In recent years, however, they have learnt how to use nanostructured metals like gold and silver that support surface plasmons (oscillations of electrons at the metal surface) to confine optical fields to much smaller than their wavelength.

Now, a team led by Jeremy Baumberg at Cambridge University in the UK has used highly conductive gold nanoparticles to make the world’s tiniest optical cavity. This cavity is so small that only a single atom can fit in it. “We will never do any better than this!” says Baumberg.

Nanotechweb: Picocavity confines light to smallest volume ever, Belle Dumé

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Advice on getting the word out on your new book.

Posted by Cecil King on November 14, 2016 at 10:00pm

14 Easy Ways Authors Can Promote Their Books

Book marketing doesn't have to cost thousands.



In the book marketing world what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist I keep an eye out for the latest tips and techniques. Here’s a list of ‘easy’ ways authors can promote their books.


TV news. Few mediums reach as many people as TV news. I’ve spent the better portion of my life placing clients on TV news programs and interview shows. It’s extremely effective in letting people know about your book. The easiest way to land a TV interview is to send your book with a personally addressed cover letter/pitch and press release about the book to the news director of the station. Provide your photo and send it in. Do that for every TV station you want to appear on. Start local first then go after the big shows.
Talk radio. Listeners turn to talk radio to be fully informed on topics that are not covered completely in newspapers or on TV and to have an actual conversation with the host and you, the guest. Talk radio show hosts will in most cases ask you to share your website, e-mail address or toll-free phone number or they’ll mention it themselves. Use the same methods discussed to solicit TV News above.

Kickstarter. Need money to promote your book? Many authors have successfully turned to Kickstarter to fund their book marketing.
Goodreads. 50 Million readers find books to read on Goodreads so it makes sense for authors to find out as much as possible about how it can help sell books. One way is to make sure reviewers post their reviews on Goodreads. Also ask readers to add your book to Listopia lists where books are grouped together by genre and subject. Get active on Goodreads. Write reviews of books you’ve read and add books you’d like to read to your ‘Want to Read’ list. Buy an ad on Goodreads. Target your ad by book genre, location, gender or age.

Amazon Author page. Make sure you are utilizing your Amazon Author page. Are all your books listed? Have you added your author photo and bio? What about including your book trailer, blog and tour schedule? Take advantage of all the tools you can that cost nothing!

Amazon KDP Select. This is where you give away your ebook on Amazon for up to five days. When this first started it was amazing how effective it was in getting exposure for authors. While not as effective today, it’s still worth doing.

Book awards. You have to enter to win. It’s well worth your time and money giving you media opportunities as it distinguishes you when you become ‘an award-winning author.’

Book Fairs. Meet fellow authors and readers who love books. It’s where the rubber meets the road in the book business. You’ll find out what readers like and what’s on the mind of authors. You may find out some good info about effective marketing methods. Make it a point to hit a few during your next vacation.

Writer’s Conferences. Where serious authors go to hone their craft, meet fellow authors and listen to experts in the field. Well worth your time to find out how others are progressing in the writing field. Writers are quite nice people so you’re bound to make long term friends who collectively can change your life for the better. When you look back after a few years you’ll remember bits of advice that made all the difference in your success.

Social Media. Become active on Facebook, Twitter, Pinterest and Instagram. Create specific content for each of the mediums using blurbs, your book trailer, memes and book reviews. It’s a major project no doubt, but it’s one of the best low cost ways to reach readers. Plus, Facebook offers advertising directly to fans of authors in your genre or specific authors themselves. Get busy and just do it!

Book trailer. Just as a movie trailer is used to get consumers interested in a movie, a book trailer does the same for a book. If a picture is worth 1000 words then a book trailer must be worth 100,000 words! Get one for your book and post it to social media and include the URL in all pitches.

Read a book. You want people to buy your book then go out and buy and read books about book marketing. You can’t know everything on book promotion so read books to find out what you need to learn.

ProfNet. A reporter, freelance writer or television producer is assigned a story and places a query on ProfNet requesting an expert who could speak to the topic. Queries come from the NY Times, Good Morning America, Women’s World Magazine, NPR etc. Authors are perfect for ProfNet because of their built-in credibility since they wrote about the subject matter covered in their book. The media likes people who have credentials and are authorities and experts.

Book signing event. Often we’ll land a media interview because we have an event such as a book signing. The event gives the media a ‘reason’ to talk about your book right now. Since book stores are solicited by authors and publishers incessantly, try another retail outlet. One client of mine set up a book signing in a bake shop. We got TV and newspaper coverage for that one!
The Bottom Line: Authors, recheck your marketing mix and take advantage of all the ‘easy’ ways to promote your book. Do it today!

https://www.entrepreneur.com/article/283716

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